Roles: Art director, infographic artist
Cover illustrator and photographer
Elaine Melko http://www.elainemelko.com/
BACKSTORY While in the editorial meeting discussing the zoning story on beer, 100 bottle of beer on the wall came up. I decided to take that idea literally. I called in bottles and cans from breweries. As they began to arrive in the office I spoke with Vault Brewing. The owners had a unique experience with the zoning of their first brewery. We incorporated their story into a photo package that gave a first person account of zoning a brewery.
Elaine Melko did magic with the shooting of the beer and the designing of the cover. So wonderfully playful!
The cover won the Reader’s Choice Award for Best Cover from our membership. Letters to the editor poured in praising the story and design.