Pro-bono brochure: VOICES FOR ILLINOIS CHILDREN
GOAL: Create a piece that would inspire the association and its donors by showcasing the advocacy organization's human story through its history, highlights and impact of its work. Also, energize and generate new support and funding sources for future projects.
Book cover mocks for LOYOLA PRESS
Artwork for the SCHOOL OF THE ART INSTITUTE OF CHICAGO, continuing studies program, fashion department, instructor, Cheryl Pope.
Self-generated project: poster to help survive Chicago winter
Self-generated project: two subway posters playing off of "no late comer" policy for performances.
Marketing pieces: AMERICAN PLANNING ASSOCIATION
Prototyped monthly marketing section.
GOAL: To increase membership in the "emerging professional" demographic, stop the attrition rate, promote membership benefits.
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Promote the Community Planning Assistance Team (CPAT)
GOAL: To showcase and generate more project participants: repurposed as marketing collateral.
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Designed collateral for Plan4Health program.
GOAL: Engaged an award-winning photographer to create collateral pieces promoting Plan4Health, the first time the organization had ever attempted such a project.
Click image to enlarge storyboard.
NATIONAL CONFERENCE PROMOTION
Designed annual pre-conference special issue for the American Planning Association National Conference
GOALS: Increase conference enrollment, generate advertisers and highlight the host city, weaving in information on registration, events and workshops.
Designed annual post-conference promotion
GOAL: Recap the success of the conference back to its members.