VOICES FOR ILLINOIS CHILDREN Annual Report
Roles: Art director and infographic artist
GOAL Energize and generate new support and funding sources for future projects.
PROCESS Created piece showcasing the advocacy organization's human story through its history, highlights and impact of its work.
IMPACT Feedback from the Board President, “We brought the association into a higher realm with this brochure.”


LOYOLA PRESS Book cover sketches
Roles: Art director and photo editor. Click image to enlarge.


SCHOOL OF THE ART INSTITUTE OF CHICAGO Artwork for the continuing studies program, fashion department. Roles: Photographer, designer and artist. Click image to enlarge.


CHICAGO SURVIVAL Poster to humor those living through a Chicago winter
Role: Art director. Click image to enlarge.


CHICAGO OPERA Two subway posters playing off "no late comer" policy for performances.
Role: Art director. Click image to enlarge.

 
 

AMERICAN PLANNING ASSOCIATION
Association marketing material woven into the
editorial of the magazine..

Roles: Art director, infographic artist and photo editor

MEMBERSHIP ENGAGEMENT
GOAL To increase membership in the "emerging professional" demographic, stop the attrition rate, promote membership benefits.
PROCESS Prototyped monthly member section.
IMPACT Well received and expanding each month.
Click image to enlarge.

PROGRAM DEVELOPMENT
GOAL To showcase and generate more project participants for National Community Planning Assistance Teams (CPAT).
PROCESS Designed feature article highlighting members
IMPACT Successful marketing collateral for association and stakeholders.
Click images to enlarge.

CROSS-PLATFORM MARKETING
GOAL Heighten awareness of Plan4Health program and their stakeholders.
PROCESS Further the narrative of printed article by the creation of in-depth slideshow.
IMPACT Highly success multi-tiered storytelling piece that became visual centerpiece for the program.
Click image to move through magazine article.

Click image to enlarge storyboard.

NATIONAL CONFERENCE PROMOTION
GOAL Increase conference enrollment, generate advertising, highlight the host city, weave in registration, events and workshops information.
PROCESS Designed annual pre-conference special issue for the American Planning Association National Conference
IMPACT Cohesive design with association’s marketing
message for the conference.
Click image to move through magazine article.

 

NATIONAL CONFERENCE POST-PROMOTION
GOAL Recap the success of the conference back to its members. 
PROCESS Incorporated data as an extension of conference logo system.
IMPACT Well received by staff and members and played through all channels.

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