Role: Art director
Infographic artist: David Foster, davidfostergraphics.com
BACKSTORY Every year there is a magazine special issue dedicated to Transportation. For our members, it is the most anticipated issue of the year. I decided to introduce a secondary theme to the issue.
CHALLENGE: How to show motion in print?
+ Through photography, black and white, crop and pace
+ A limited color palette, orange: road construction
+ Textured banner running across the spreads
+ Initial cap, square street sign
+ Show all modes of transportation in ACTION
+ Represent all modes of transportation mentioned in article: commuters, pedestrians, cars: tunnel and freeway, freight, rail, subway and bike.
IMPACT Well received by the members. I too became a transportation geek and looked forward to designing the issue each year. Being an advocate for my content and audience is part of my wiring.